SELLAY
One publisher, several tools

Focused tools for the
decisions that matter.

Most software shows you data and leaves you to work it out. We build the opposite: tools that read your situation and tell you what to do next. One tool per problem — no suites, no bloat.

The tools

One tool per problem worth solving

Every Sellay tool stands on its own, with its own identity and its own colour. None of them tries to do everything — that is the whole point.

Available

Sellay Finance

Your personal finance coach

Not a budgeting app. A coach that tells you whether you are on track, how much you can safely spend this month, and how to reach your goals faster. Available in five languages.

  • Your real spending margin, updated daily
  • Goals with a realistic date, not wishful thinking
  • An AI coach that reads your actual numbers
In the works

The next one

In design

The same method applied to another everyday problem. We would rather ship one tool properly than five half-finished ones.

Coming soon

How we build

Four rules we do not bend

01

An answer, not a dashboard

Charts describe the past. Our tools take a position: here is your situation, here is what to do about it today.

02

Your data stays yours

No forced bank connection, no resale to third parties, no advertising trackers. You enter what you want, when you want.

03

Useful in two minutes

No empty screen on day one. Every tool is usable and personalised before you have finished setting it up.

04

Built to last

We publish tools we intend to maintain for years. No feature is added just to fill a comparison table.

Start with Sellay Finance.

Free to start, no card required. Your plan is ready in under two minutes.

Get started